Projects
2024 - CASE STUDY
Social Interactions Control
A globally launched ad control that extended Facebook’s ‘Social Interaction’ transparency to Instagram, allowing users to manage who sees their brand page likes alongside ads.
Product Design
2024 - CASE STUDY
Buy with Prime Consent Optimization
Optimizing the consent moment - where users decide whether to share third-party data - was crucial to reducing drop-offs, improving conversion rates, and enabling personalized ad experiences for ‘Buy with Prime’, a partnership between Meta and Amazon.
Product Design
Pinnacle Series Redesign
2021 - CASE STUDY
Eagle Point Software's Pinnacle Series platform needed to be brought into the modern age. This project involved a comprehensive redesign of their flagship learning management system, reimagining it from the ground up.
Product Design
2022 - CASE STUDY
Skins
Gamify the game of golf. This dynamic app allows users to choose from a library of popular golf betting games, get guided gameplay, wager against friends, and the app handle all the math for a seamless experience.
Product Design Product Design, Branding, Website
Brand Identity
Brand design for various freelance projects, startups and clients over the years.
Branding
2020
Spin Live Shopping
A live stream shopping app that delivers a feed of short form videos featuring products from influencers and merchants from around the country.
Founder, Product Design, Branding, Website
2020
Spin for Web
Spin was a native app designed for a dynamic ecosystem of users - where influencers create engaging content around products they love, merchants provide products and deals for influencers to feature, and consumers browse and purchase products directly through the app.
Product Design, Website
2018
Gravy Live
A one-of-a-kind live stream shopping experience. Users could buy products in a reverse auction—wait too long, and the deal would sell out. The concept was bold, but the real challenge was crafting it into a seamless, user-friendly app.
Founder, Product Design, Branding, Website
Video and Animation
Leveraging Airbnb’s Lottie, After Effects, and Bodymovin, I animated various elements and characters to bring surprise and delight to the Gravy and Spin apps.
Animation
